The majority of dissatisfied
customers never complain, 
they just change vendors.

Others will tell their friends and
family, but never tell the company about their dissatisfaction.



By surveying customers, a company can assess their strengths and weaknesses.  Customer
satisfaction is the key to gaining and retaining 
market share.     

Measuring 
Customer 
Satisfaction 
Through Surveys


Satisfaction, or lack of it, is the difference between how a customer EXPECTS to be treated and how he or she PERCEIVES being treated

       What You
         Need to 
           Know
           

 

        How We
          Do It

      

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