Market Analysis ...



One of the hardest challenges for many business decision makers is to obtain a realistic market analysis.  Why is this so important? Before making a major investment, you need to determine "if there is a market" for your product or service and the size of the market.  Drawing on many years of experience in identifying markets, K.C. Associates analyzes the information and makes recommendations.

At K.C. Associates information on market analysis involves gathering data from many sources including:

- Secondary Research
- Indepth Interviews with other providers
- Surveys of current and potential customers/manufacturers

Determining market size is essential for designing sales territories, determining sales quotas, advertising and sales promotion budgets, sales force efforts, adding products as well as dropping products and, of course, making new product "yes or no" decisions.

              What You
                 Need to 
                  Know
                 

 

                  How We
                    Do It

             

 

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