of the hardest challenges for many business decision makers is to obtain a
realistic market analysis. Why is this so important? Before making a
major investment, you need to determine "if there is a market" for
your product or service and the size of the market. Drawing on many years
of experience in identifying markets, K.C. Associates analyzes the information
and makes recommendations.
K.C. Associates information on market analysis involves gathering data from many
- Secondary Research
- Indepth Interviews with other providers
- Surveys of current and potential customers/manufacturers
size is essential for designing sales territories, determining sales quotas,
advertising and sales promotion budgets, sales force efforts, adding
products as well as dropping products and, of course, making new product "yes
or no" decisions.