Product Pricing



Proper pricing of a product is essential in attaining maximum 
sales and maximum profitability.  Marketing executives identify pricing and price competition as their top problems.



Knowing how price sensitive the market or market segment is to the perceived value of the product is critical.  Tradeoff analysis provides detailed information about the specific product and features and price.
 

To define the product, K. C. Associates uses many marketing research techniques including:

- Secondary Research
- Focus Groups
- Customer Forums
- Indepth Interviews
- Web Surveys
- Mail or Telephone Surveys
- Won-Lost Surveys


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Pricing Studies

 

 

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