pricing of a product is essential in attaining maximum
sales and maximum
profitability. Marketing executives identify pricing and price competition
as their top problems.
Knowing how price sensitive the market or market segment is to the perceived
value of the product is critical. Tradeoff analysis provides detailed
information about the specific product and features and price.
To define the product, K. C. Associates uses many marketing research techniques
- Focus Groups
- Customer Forums
- Indepth Interviews
- Web Surveys
- Mail or Telephone Surveys
- Won-Lost Surveys
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