Product Definition



Understanding customers' needs is essential to successful
and profitable product offerings.   Marketing Research 
plays an important part in new development and product positioning
.  Research can help answer difficult questions such as:  


When you don't know what all the 
questions and 
answers are
 -- Use --

Qualitative Research 
and/or
Secondary Research


When you are sure you know the question and need to quantify the answer
-- Use --

Quantitative Research




               What You
                 Need to 
                  Know
                 

 

                  How We
                    Do It

             

 

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