Qualitative Research 

Qualitative Research ensures that what is being measured in the quantitative work covers all of the issues or possible product features and that these variables are presented in understandable terminology.

 


Which one to use?

    Focus Groups
    Customer Forums
    Customer Visits
    Indepth Interviews
    Expert Panels

Uncovers the issues, attitudes, 
opinions and terminology of the
customer concerning a particular
topic.

Using the Qualitative Information in a Quantitative Approach  ...

 

 

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