Having a Web site does not guarantee
customers will use it to get information and save you
@ Search for information.
@ Actually use a Web site.
@ What appeals to them
helps define the layout
and navigation of your
Usability studies, either in person or
remotely, can provide valuable information to Web site programmers and
marketers. Customers will use Web sites that provide the information they
need in an easy-to-access format.
- Does your organization engage in
- Would you like to?
- Would your customers want
- What are their expectations?
| What You