Won-Lost Surveys 


 

Interviewing customers who purchased or considered a purchase helps the client to understand the reason for selecting one 
vendor over another.  Was it . . .

Price
Product Features
Company Reputation
Quality
Reliability
Previous Experience
Why?



Why Didn't We 
Get the Sale?

Why Did Our 
Competitor 
Get the Sale?

 

          

 

 

 

 

 

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